I wanted to make the concepts I frequently encounter in my growth journey more tidy and understandable. I bring together these terms, which are often superficial in everyday conversations, with my own experiences and observations.
 

This dictionary was prepared as a reference for professionals in the world of "business growth" and as a strong starting point for beginners. Each concept offers not only a definition but also an approach and a perspective.
 

I want to simplify the seemingly complex growth terms and re-explain them with strategy, intuition and clarity.